Jaise bazaar mein bolte hain, waise likhein.
Urdu websites hain. English websites hain. Roman Urdu mein — bohot kam. Halanke Pakistan ka poora karobar WhatsApp par isi mein chalta hai: "lawn kurtay chahiye, rate batao, sample bhejo." Rabta usi zubaan mein bana hai jis mein deal hoti hai.
Urdu duniya ki 10veen bari zubaan hai — aur likhi sab se ziyada Roman mein jati hai.
Matlab saaf hai: jo aadmi Urdu ki lambi tehreer ya English website se ghabrata hai, woh bhi WhatsApp par "bhai rate kya hai" Roman mein likh leta hai. Rabta usi ko apni zubaan maanta hai.
Aadhe se ziyada Roman letters mein likhte hain.
University of Education, Lahore ki 2023 study (9 campuses, postgraduate users): digital space mein likhne ka andaz.
Aur zubaan ka intikhab (wahi study):
Ye parhe-likhe university users hain. Bazaar mein — jahan Rabta kaam karta hai — Roman Urdu ka hissa is se kahin ziyada hai, kyunke wahan English ka option hi nahi hota.
Teen tarah ki websites. Ek khaali jagah.
Urdu script websites
Akhbaar, sarkari, mazhabi. Parhne ke liye script aani chahiye — aur type karne ke liye alag keyboard. Bazaar ka aadmi yahan nahi likhta.
English websites
Corporate, e-commerce, banks. Formal English — "Request for Quotation", "Minimum Order Quantity". Samajh aata hai, magar apna nahi lagta.
Roman Urdu websites
Bohot kam — magar WhatsApp, SMS aur social media par sab se ziyada. "Rate kya hai", "MOQ kitna", "sample bhejo". Rabta un chand websites mein se ek hai jo isi mein bani hai.
Google ne bhi maana: log Roman mein type karte hain.
2017 mein Google ne Gboard keyboard mein "Roman Urdu se Urdu" transliteration add ki — kyunke Pakistani users Urdu script ke bajaye Roman letters mein type karte the. Duniya ki sab se bari tech company ne apna keyboard is aadat ke mutabiq badla. Rabta ne apni poori website.
- Naya keyboard seekhna nahi — jaise WhatsApp par likhte hain waise hi.
- Ek zubaan — bazaar, website, chatbot, guide, sab ek.
- Roman Urdu — har page, har button, har jawab.
Aap ki zubaan. Aap ka bazaar.
Koi form nahi, koi English nahi. WhatsApp par "Salam Rabta" likhein — baaqi hum sambhal lete hain.
Salam Rabta likheinSources: Ethnologue via Wikipedia — Urdu (246M total, 10th most spoken; Pakistan L2 164M / 77%) · Frontiers in Education, 2023 — Digital Pakistan: language use on social media (50.8% Romanized letters; 37.7% / 34.4% / 20%) · Population & Housing Census 2023 (literacy 60.65%) · Dawn, 2017 — Gboard Roman Urdu to Urdu · WhatsApp users: DataReportal Digital 2026 Pakistan.